Introduction
After several months of preparation, Lylia, the founder of BLM Consult, took a decisive step: reinventing her digital image.
The goal: align her positioning, strengthen her visibility, and translate her human-centered approach into a professional, SEO-friendly website redesign.
The challenge: turning a deeply human profession into a digital experience
HR consulting is built on trust, presence, and clarity.
A simple brochure site was never going to cut it: the project called for a clear structure, a consistent message, and a digital identity that inspires confidence.
Our answer: scoping, listening, and co-creation
Propulseo ran a strategic scoping phase with Lylia to understand her approach and her four areas of expertise:
- HR consulting: diagnostics, transformation, and prevention of psychosocial risks
- Professional coaching: support for executives and managers
- Tailored training: building managerial skills
- Professional mediation: resolving conflicts and rebuilding workplace dialogue
Optimized service pages
Every service now has its own dedicated page, optimized for search and structured to drive conversion.
SEO: lasting visibility and smart internal linking
A stronger digital positioning
This work positions BLM Consult as a benchmark in digitally driven HR consulting.
Results and conclusion
Two months of work, a collaborative approach, and a result that lands: BLM Consult now has a clear, coherent, high-performing digital ecosystem.
The site isn't a showcase, it's a tool for visibility and conversion.